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A tribute to Jacques Poirier

Jacques Poirier à l’honneur

During the Fondation Santé Urbaine’s “Bal Urbain” event, held at the Cirque Éloize studio on February 22, 2019, the foundation paid tribute to Mr. Jacques Poirier, President and CEO of Magnus Poirier Inc., for his many years of involvement with and contribution to the Fondation santé et mieux-être Jeanne Mance. Here is the tribute that was paid to him.

We have all, at one time or another in our lives, met at least one person who stands out and who knows how to make a difference.

Without hesitation, I can tell you that Jacques Poirier is one of them.

Jacques is certainly a seasoned entrepreneur for the benefit of the family business he runs, but for more than eight years, he has been an exceptional philanthropic entrepreneur for the benefit of the Fondation santé et mieux-être Jeanne Mance.

As President of the foundation, having Jacques at my side was a source of motivation and encouragement, and above all, a great privilege.

I don’t know anyone who can remain indifferent to his ideas, his projects, his unique way of sharing them with you, and of course, the concrete results they produce.

For several years, he has been the creator, ambassador and leader of our Défi Basket. With passion and an infectious commitment, he has always made a success of this event.

Jacques, I’m well aware that you don’t do it for public recognition. I know it’s the cause that moves you, but believe me, it was impossible to remain silent after your time at the foundation.

I’m confident that all the members of the board, the staff, and our volunteers and beneficiaries are with me in giving you this well-deserved wink.

Just recently, I told you that your aura is very present on the board, and you can be sure that it will be for a very long time to come.

Thank you Jacques, thank you Mr. Governor, and see you soon!”

Alain Primeau, Director of the foundation.

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6 Nov. 2025

Discover the new Pavilion Ville-MarieDécouvrez le nouveau Pavillon Commémoratif Ville-Marie

Magnus Poirier, in collaboration with Le Repos Saint-François d’Assise, proudly unveils the new Pavilion Ville-Marie, a modern and luminous funeral space in the heart of Montreal.



Designed for today’s families, the pavilion redefines the funeral experience through contemporary and peaceful settings that bring together reflection, connection, and serenity.



Peaceful Reflection Rooms
From the moment you enter, a sense of calm and harmony surrounds you. The parlors are filled with natural light, creating intimate and tranquil spaces where families can gather, share memories, and find comfort.



Modern and Flexible Reception Rooms
The pavilion also offers multifunctional reception rooms, designed to host gatherings and receptions after the ceremony. Elegant and versatile, they allow families to personalize every tribute and moment of togetherness.



La Source : A Unique Funeral Ritual
Among the pavilion’s highlights, the tribute salons and La Source provide a deeply meaningful experience. This exclusive funeral ritual, centered around the symbolism of water, represents continuity, peace, and renewal, offering a moment of beauty and reflection.



A Space of Light, Humanity, and Respect
Every detail of the Pavilion Ville-Marie reflects Magnus Poirier’s commitment to compassion and innovation. With its modern design, serene atmosphere, and thoughtful service, it offers families a space where remembrance meets peace.



We warmly invite you to visit and discover the Pavilion Ville-Marie, a place where modern architecture and timeless compassion come together in the heart of Montreal.

23 Oct. 2025

Isabelle Poirier nominated President of Magnus Poirier | Family Funeral Home

A new chapter for the Magnus Poirier family
Magnus Poirier nominates Isabelle Poirier as their new President, continuing a legacy of family values and excellence in funeral services. This nomination marks an important milestone in the history of our family-owned funeral home in Quebec, renowned for over 100 years for its human approach and the quality of its funeral services.


A seasoned and visionary leader
With more than 35 years of experience in the funeral industry, Isabelle Poirier brings extensive expertise and a deep understanding of the field. Holding a degree in Human Resources, she has combined professionalism, empathy, and strategic vision throughout her career within the organization.


As the first member of the fourth generation to lead the company, she also becomes the second woman president in the history of Magnus Poirier, following in the footsteps of her great-grandmother, Mrs. Ernestine Poirier, who led the company from 1959 to 1967 after the passing of its founder, Magnus Poirier.


Human values at the heart of leadership
Recognized for her natural leadership, resilience, kindness, and social involvement, Isabelle Poirier embodies the values that have guided Magnus Poirier for generations — respect, compassion, and a commitment to excellence in serving bereaved families.


As President, her vision is clear: to pursue excellence in client service, strengthen all areas of the company, and uphold the human values that have defined Magnus Poirier for more than a century.


A heartfelt transition
Isabelle Poirier succeeds Mr. Jacques Poirier, who is retiring after 17 years as President and 52 years of dedicated service. We express our deepest gratitude for his leadership, commitment, and the remarkable legacy he leaves behind.


A future built on continuity and compassion
We warmly congratulate Ms. Isabelle Poirier on her new role and wish her every success. Guided by her family’s heritage and a forward-looking vision, she will continue to make Magnus Poirier a leading name in funeral services in Quebec, where every family is supported with dignity, respect, and care.

22 Oct. 2025

Retirement of Jacques Poirier | 52 Years of Dedication to Magnus Poirier

A career defined by dedication and humanity

After 52 years of devoted service within Magnus Poirier, Mr. Jacques Poirier is taking a well-deserved retirement. His exceptional career reflects a lifelong commitment to the funeral profession, to innovation, and to the families he has guided with respect and compassion.

A visionary and family-driven leader

As an experienced embalmer, visionary, and determined leader, Jacques Poirier has consistently pushed boundaries with audacity and humanity, contributing to the growth and modernization of this family-owned funeral company, founded by his grandfather, Magnus Poirier.

During his 17 years as President, he led the organization with thoughtful leadership, deep empathy, and unwavering dedication to the core family values that have shaped Magnus Poirier for over a century. His influence has left an enduring mark on colleagues, partners, and the countless families served.

A legacy of gratitude and excellence

The Poirier family, the management team, and all staff members express their deepest gratitude to Jacques Poirier for his exceptional contribution and the lasting legacy he leaves behind.

Through his vision and commitment, Magnus Poirier continues to stand as a pillar in Quebec’s funeral industry, where tradition and compassion meet innovation and excellence.

A well-deserved and inspiring retirement

We wish Mr. Jacques Poirier a retirement filled with health, serenity, and inspiring new projects, reflecting the values that have guided him throughout his life.

Thank you, Jacques, for your leadership, humanity, and enduring legacy.

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