MAGNUS POIRIER
100 YEARS
A tradition of hospitality and generosity that continues to this day.
Son of Maxime Poirier and Herminia Hurteau, Magnus Poirier completed his embalming course on June 9, 1921, at the Dominion College of Embalming.
He began his career as an embalmer for Maison J.S. Vallée in Montréal. Driven by ambition and an undeniable will to succeed, Magnus Poirier soon after obtained his funeral director’s licence. After founding his funeral business, he opened his first funeral complex on St-Dominique St., in Montréal, on March 15, 1923. He served as the company president until 1958. The following decades were marked by a series of acquisitions, innovations and modernizations that elevated the company and the funeral industry to the level we know today.
Daughter of Udgérie Guénette and Victorine Dubé, Ernestine Guénette was born in Saint-Jérôme on July 2, 1894. Dame de Ste-Anne, daughter of Isabelle, mother of 10 children, 5 of whom worked for Magnus Poirier, and president of the family business from 1959 to 1967. She worked in petit point, copper enamel and porcelain painting, and was very patient, meticulous and serious. She commanded respect and was a good listener. She ran the Magnus Poirier company from 1959 to 1967.